One of the SEO topics that is hardly ever addressed by SEOs is SEO funnels. It would appear that they do not exist, or they do not have any value. You would be surprised by how essential an SEO funnel is to your SEO projects. This article will show you how to create an SEO Funnel.

What is an SEO Funnel?

Imagine you have a lemonade stand. You want as many people as possible to come by, try your lemonade, and become regular customers. But first, people need to hear about your stand, then decide to stop, and finally buy your lemonade. This process is a lot like an SEO funnel.

An SEO funnel is a way to attract visitors to your website using search engines (like Google), help them learn more about you, and guide them to take an action—such as signing up, buying something, or contacting you. The term “funnel” is used because it looks like a funnel: wide at the top (when you attract lots of people) and narrow at the bottom (when a few people become customers).

Step 1: Know Your Audience

Before you start writing, ask yourself: Who do I want to visit my website? What are their interests, problems, or questions? Understanding your audience is the foundation of a good SEO funnel. If you know what people are searching for, you can create content that answers their questions.

For example, if you run a site about skateboarding, your audience might be teens who want to learn tricks, parents looking to buy a skateboard, or beginners searching for safety tips.

Most people will tell you to know your audience, even though they do not tell you how to get to know them. You can begin by observing their behavior on your pages. Where they spend more time or what pages are generating more clicks.

One great example is the Emily Stone post on April Pad. Surfers like to read about how Emily Stone made a grown man cry. It piques their interest and then they continue to other pages, usually clicking onward up to 5 more pages.

Read the full guide on How to Write an SEO Funnel: A Simple Guide for Beginners