Meta’s Andromeda update signals a clear shift in how ads are delivered on Facebook and Instagram. Instead of relying heavily on narrow audience targeting, Meta’s AI now prioritises creative relevance, messaging clarity, and real-time engagement signals. For D2C brands, this means stronger creatives and simpler campaign structures play a bigger role in ad performance than manual targeting strategies.
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https://www.nethority.com/blog/how-meta-andromeda-update-reshaping-d2c-ads/
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